Organic cotton suddenly in demand among top textile brands
Consumer concern over environmental destruction has turned organic cotton into a hot commodity for top textile brands from Nike to Levi Strauss.”There’s a paradigm shift in the textile sector,” said John Mowbray, editor of the magazine Ecotextile.
“Three years ago sustainability was not on the agenda,” Mowbray said. “Now a lot of retailers and brands want to move regardless of what their suppliers think. They think consumers want transparency. Brands are driving change.”